LIAR
Step behind the curtain with an exclusive behind-the-scenes look at Jaime's latest solo music video project. Captured and edited during my internship, this project showcases Jaime's dynamic artistry and the detailed process behind creating a music video. From brainstorming video concepts to coordinating looks and making last-minute costume adjustments, we offer a comprehensive glimpse into the multifaceted production process. While the full-length YouTube video was not released, Jaime chose to share the experience through YouTube shorts and Instagram Reels, exploring these popular formats to engage with a broader audience. These snippets are crafted to be both humorous and insightful, providing a peek at Jaime's charm and the creative diligence involved.
My role in this project closely mirrored my previous experiences, with some unique twists specific to the needs of this solo venture. I was actively involved in conceptual discussions, offering input on both the video direction and lyrics, which were crucial in ensuring the final output truly represented Jaime’s vision. My behind-the-scenes responsibilities extended to filming, coordinating fashion looks, and hands-on tasks like sewing to address any last-minute costume issues.
For the behind-the-scenes content, I initially edited a longer YouTube video aimed at providing a detailed narrative of the production process, showcasing Jaime's personality and the creative collaboration behind the scenes. Although this extended cut was ultimately not uploaded, the decision to pivot to YouTube shorts and Instagram Reels allowed us to adapt the content for a format that offers greater flexibility and wider reach. These shorter clips were designed to be entertaining and educational, highlighting the lighter, more engaging aspects of the production and providing fans with a quick, enjoyable look at the hard work and fun behind the music video. This strategic shift in content delivery was in response to evolving viewer preferences and platform trends, maximizing audience engagement across social media channels.