Your Spark
The 'Your Spark' project, a collaborative group effort, is a focused initiative aimed at enhancing mental wellness for Singapore's young adults. It addresses societal pressures and modern life challenges through in-depth research. The project seeks to stimulate mental health discussions, provide supportive tools, and raise awareness, equipping individuals with the necessary resources for better mental health management.
Project Deliverables:
Detailed Presentation Deck
Research Book
Brand Video
Informative poster
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Additionally, the project features a wellness kit containing a stress ball, conversation cards, a scented candle, and affirmation stickers to support daily mental well-being.
In this section of our presentation, we seamlessly integrated both secondary and primary research to create a visually engaging display. Our objective was to clearly articulate the factors contributing to poor mental health among young people in Singapore. From our findings, we were able to further refine our problem statement and clarify our vision for addressing this issue. Our team is committed to developing solutions that will have a meaningful impact on improving mental health outcomes.
The conversation cards are the centerpiece of our wellness kit, meticulously designed to serve dual purposes: they provide a reflective tool for individual introspection and act as effective conversation starters when shared with trusted companions. This dual functionality makes them an invaluable component in fostering both personal and communal mental well-being.
The curated wellness kit is thoughtfully assembled to enhance your relaxation and mindfulness journey. It includes a user-friendly guide, a soothing scented candle, a stress-relieving ball, and affirmational stickers to boost positivity. These elements are complemented by our standout conversation cards, designed to enrich your personal reflections and foster meaningful discussions with loved ones.
This research book delves deeply into the challenges of mental health in Singapore. It examines the various factors that impact mental well-being, identifies signs of poor mental health, and offers practical guidance on how to respond effectively to these challenges. Our aim is to provide hope and actionable solutions to improve the mental health landscape, particularly for the young people who are disproportionately affected. This work underscores our broader project's commitment to aiding and enhancing the mental wellness of our youth.
This topic is one of the many I have meticulously developed in the book, overseeing every phase from initial research to the final stages of copywriting. My involvement ensures that each section is crafted with precision, delivering insightful and valuable content to our readers.
Brand Video: This video captures our vision of how we imagine our audience will experience and engage with our product.
This self-produced video is the result of meticulous planning and research, carefully designed to evoke specific emotions at key moments. From orchestrating the logistics of the shoot to the detailed post-production process, including editing and personally mixing the audio to enhance the atmosphere, every step was crafted to tell a compelling story. Teamwork was crucial in this endeavour, providing support and ensuring that every detail was scrutinised to achieve our vision.
This is our brand poster, designed to provide a glimpse into the essence of our project.
